Bespoke Market Research
A Brief Summary of our Market Research Services ENGLISH
Increase the Use of Innovative Wound Care Therapies by Bridging the Data Gap
A Brief Summary of our Market Research Services FRENCH
A Brief Summary of our Market Research Services ITALIAN
Accurate Information makes for better Business Decisions
As wound care industry specialists we understand what questions you may need answered & we know the right people / sources from which to gather the qualitative & quantitative information required to answer them. Our extensive experience also enables us to interpret the findings within the context of the industry at an international level.
Your product is unique, so your market research programme needs to be unique. We design, conduct & deliver market research that will help you to make the correct business decisions, whether this involves surveys, desk research or a combination of the two.
Thus helping to answer your questions, such as:
How clinical practice may affect your product
Attitudes to your products and marketing
Competitors in a market new to you
Criteria for product listing on formularies
Our Market Research Services:
By undertaking one-off or rolling surveys using a variety of methods we can gather first-hand the opinions of the clinical and/or commercial professionals who influence the success of your product in the countries of your choosing.
Wound Care Specialists
Key Opinion Leaders
Wound Care Industry Experts
All European Countries including Russia
We gain an understanding of your product, your business & its needs.
Discuss & agree the right market research objectives to meet these needs.
Define the type & nature of the information to be gathered.
Propose the most effective research method/s (web, telephone, face-to-face or focus group).
Agree selection criteria for target respondents who are best placed to supply the information required, including the countries in which these individuals are to reside.
Design the survey (e.g. Questionnaire & supporting documents) taking into account matters such as clarity, language, validity, flow & bias so as to maximise the likelihood of gathering valuable & accurate responses.
Test/pilot the survey with test target respondent/s in each applicable language to identify any possible issues & adapt the survey if required as a result.
Contact target respondents, screen them to ensure that they meet the required criteria & gather their approval to undertake research with them (that is if they are not already on file in our database of respondents).
Conduct the surveys (quality check each & refer back to respondents if necessary for clarification of any unclear responses), transcribe (if telephone survey) & translate to chosen language (if applicable).
Deliver individual anonymised responses to you the client.
Collate, analyse & report on all responses (adapting this to your preferred format if required).
Discuss the practical ramifications of the findings in light of your original objectives, augmenting this process with our extensive knowledge of the wound care industry.
Each project is allocated a project manager so that clients have a clear point of communication, we maintain regular contact so that they are kept abreast of progress & we monitor required timelines so that we deliver on time.
Bespoke Surveys can we undertaken as stand-alone projects or the information gathered can be used to augment other WMC products including:
Bespoke Desk Research
Secondary "desk" research in its many forms can also be invaluable and once again our knowledge of the industry and the sources of information available within it allows us to collect, collate, analyse and interpret the information required. Sources at our disposal include our comprehensive in-house Wound Care Industry Database, Trade Partner Database and our Reimbursement Libraries. We know where to look and what to look for so our time is efficiently spent, thus minimising the cost to you.
BESPOKE DESK RESEARCH - What we deliver (typical actions)
As with market research surveys we first gain an understanding of your product, your business & its needs.
We discuss & agree market research objectives to meet these needs.
Define the type & nature of the information to be gathered.
Mine our internal & external sources for the required information.
Collate, analyse & report (adapted to your preferred format if required).
Discuss the findings in the context of your original objectives, increasing the value of this process with augmenting this process with our knowledge of the wound care industry.
What our clients say...
"As relative newcomers into a new sector of the UK woundcare market, Espère Healthcare Ltd was keen to understand the thought processes
employed by Tissue Viability nurses in the use and selection of specific topical woundcare products with a view of positioning a new
WMC were approached to undertake this task based on recommendation from several sources and a review of testimonials. As a small company we needed to be sure that our research would be conducted quickly and efficiently without the need for multi-disciplinary meetings and jargon and WMC appeared to offer this.
We found the contact with WMC to be highly efficient and very responsive. We dealt with 2 specialists throughout the entire process who knew everything about our study and all discussions and correspondence was acted upon with accuracy and precision.
WMC had a very human approach to the project. They understood our needs, reacted to our suggestions without histrionics and were not precious in their position. On occasions they put us straight on the way in which information could be better extracted but also saw our point of view and made appropriate changes.
We're a relatively small company with time and resource pressures, so the structured format of question generation and data reporting made the whole process less time consuming for us and the final report was extremely comprehensive and provided us with the data needed on which to focus our activities.
We've not used a specialist agency of this type before but found their overall knowledge and expertise in the Woundcare market to be invaluable in making sure we covered all our points using the most appropriate language. Other companies could have done the research but it is unlikely the results would have been as good. We're already reaping the benefits of the results.
WMC took a basic desire for information and moulded it into a highly professional data capture and decision making tool. We could not think of another company that would have been a better partner for us. I'm sure we'll be using them for projects in the future."
Espere Healthcare Ltd
"Our objective was to understand whether prospective purchasers and users thought there was a need for a new wound care product that we are in the process of developing. We approached Wound Market Consulting because they have successfully undertaken a number of projects for us in the past and because of their extensive knowledge and experience in wound care
They met our objective by developing and undertaking a bespoke telephone survey for wound care specialists in the UK & Sweden. WMC had great competence in proposing the most effective survey method and designed the questionnaire to meet our objective. They have access to suitable survey respondents and it was also valuable to know that WMC could undertake research in numerous countries, which would enable us to roll-out the research elsewhere in the future with ease if required.
We worked together closely and from the outset they organised the required processes and communications in such a way as to ensure that the project ran smoothly. They were professional, responsive and communicative through-out.
The market survey findings equipped us with the opinions and attitudes of those who would ultimately be influencing purchasing decisions and this enabled us to make the strategic decisions required.
I recommend working with them and look forward to our next project together."
Why have Wound Market Consulting conduct your Market Research?
Because your business can benefit from us...
Being practical commercial specialists in wound care and bringing this knowledge to every project.
Collectively having decades of experience of researching, developing and launching wound care technologies.
Having handled numerous successful market research projects for our clients across many countries.
Having a comprehensive range of services which allows us to support you through all stages of business development and enables you to select a package of services tailor made to meet your needs.